Intelisent CampaignSync's triggering capabilities allow marketing teams to deploy programs that automatically send specified messages based on a wide variety of triggers, including mail delivery, e-mail delivery, e-mail open, QR code entry, etc.
Individual Message Delivery:
Using this feature, a program can be built in such a way that emails are individualized and delivered at specific times during the day of mail delivery.
Intelisent's mail arrival information (i.e. mail piece delivery scans) can be provided to any email provider to use as triggering information for campaign tactics for which that provider has been contracted.
Multi-Channel Campaign Programming:
Using Intelisent Campaign Sync marketers can develop complex programs to leverage nested customer data and terms, along with predictive marketing patterns so that customers receive a variety of complementary messages via e-mail, direct mail, phone or other marketing channel according to a plan that relates to dates, triggers and or customer responses.
Ability to analyze media and postage spends, delivery timing and trends, click-through and open rates, and more.
Ability to create, deploy, monitor and trigger further activity (like email) when a QR code is scanned.
Awareness and Response: Customer awareness of offers will be higher when they receive the same or complementary versions of the message through several media.
Conversion: A higher degree of message relevancy by recipients improves customer engagement and a higher percentage convert.